• 14 November 2025
  • 116

Brunch culture in Turkey has noticeably risen in recent years. Growing interest in both local flavors and global tastes has transformed brunch from just a mid-morning meal into a social gathering and experiential event. Happy Group’s brands Happy Moon’s and İkon play a key role in this rise.

Development of Brunch Culture in Turkey

Brunch is becoming popular especially among individuals working and valuing social life in major cities like Istanbul and Ankara. During busy days, weekend brunches enjoyed in a calm and pleasant atmosphere stand out with their filling and diverse menus. With options ranging from Turkish cuisine to international flavors, brunch becomes almost like a holiday and socializing opportunity.

Brunch Joy in Kadıköy and Istanbul with Happy Moon’s

Happy Moon’s, a Happy Group brand operating since 1999 with the slogan BIG HAPPINESS, is the first brand embracing large portions and fast service. Starting on Kadıköy Bahariye Street, this journey continues throughout Istanbul and many cities in Turkey.

With many branches in Istanbul, especially Kadıköy, Happy Moon’s offers a wide range of options on its brunch menu from traditional Turkish breakfast to international flavors. Its menu includes special omelets, various toasts, menemen varieties, fresh fruit plates, and rich desserts awaiting brunch lovers.

For example, Happy Moon’s branch in Kadıköy is an ideal spot for weekend brunches with its relaxed and friendly atmosphere. You can also find wide brunch selections at branches in different parts of Istanbul like Beşiktaş Akaretler, Cevahir Mall, and Akasya Mall.

Elegance and Flavor Meet at Brunch with İkon

Launched in 2020, İkon elevates the brunch experience with its professional service approach and specialized kitchen. İkon is designed for a select audience seeking elegance and exclusivity, serving distinguished flavors from world cuisine.

İkon’s branches in Galataport and Akmerkez feature both classic brunch tastes and unique specialties representing world cuisines on their menu. From softly speckled eggs and fresh salads to freshly baked croissants and citrus cocktails, the comprehensive options make brunch special.

With its stylish decoration and quality service, İkon is one of Istanbul’s key brunch venues. Its branch in Bodrum Yalıkavak Marina is also highly appreciated by locals and holidaymakers.

Brunch Trends in Turkey and Happy Group’s Contribution

Happy Group actively contributes to spreading the brunch culture in Turkey with the brands it has brought to the sector. Happy Moon’s offers large portions, fast service, and good hospitality, while İkon brings a fresh breath to the brunch experience with its elegant atmosphere and global menu.

Thanks to the company’s extensive branch network, brunch enthusiasts can enjoy brunch in many parts of Turkey, including prominent districts like Kadıköy, Beşiktaş, Bakırköy, Ümraniye, Ataşehir in Istanbul, as well as major cities like Ankara, Izmir, and Bursa.

Brunch Experience at Happy Moon’s and İkon

  • Happy Moon’s Brunch: Rich breakfasts, fresh and special omelet varieties, menemen, breakfast plates, freshly squeezed juices, and desserts.
  • İkon Brunch: Unique tastes from world cuisine, croissants and poached egg varieties, fresh salads, and stylish venues with notable architecture.

Both brands offer unforgettable brunch moments with quality ingredients, hygienic environments, and professional service.

Happy Group Among Brunch Venues

Happy Group’s restaurant chains play a significant role in making brunch culture accessible to wider audiences in Turkey. Founded in Kadıköy, Happy Moon’s ranks among Istanbul’s most preferred brunch spots, while İkon offers distinctive and elegant brunch options for an elite clientele.

Their brunch menus are filled with both classic and innovative recipes. These venues, ideal for families, friends, or couples on weekends, also serve takeout and reservations.

For those wanting to enjoy brunch, Happy Moon’s branches in Kadıköy, Beşiktaş Akaretler, and Akasya Mall, as well as İkon’s Akmerkez and Galataport branches, are excellent choices.