The Rise of Brunch Culture in Turkey

21 October 2025
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Turkey has recently witnessed a significant lifestyle and dining habit shift with the spreading brunch culture in the gastronomy world. Especially in cities like Istanbul, locations such as Kadıköy and Bağdat Avenue stand out as must-visit spots for brunch lovers. This article explores how brunch trends became popular in Turkey, key brunch areas in Istanbul, and Happy Moon’s position in this scene.

What Is Brunch and Its Development in Turkey

Brunch, a combination of breakfast and lunch usually enjoyed late on weekends, represents lavish tables. In Turkey, brunch culture stands out by offering large portions, diverse flavors, and ideal social gathering environments.

In recent years, particularly in Istanbul, the number of brunch venues has surged. Central and popular areas like Kadıköy and Bağdat Avenue attract brunch lovers with quality food and drink options, relaxed atmospheres, and affordable prices.

The Heart of Istanbul’s Brunch Culture: Kadıköy and Bağdat Avenue

Kadıköy offers brunch options enriched with both traditional and modern tastes, while Bağdat Avenue impresses with its elegant and spacious establishments, elevating the brunch experience. Happy Moon’s branches in these neighborhoods bring accessible luxury and satisfaction through generous portions to brunch enthusiasts.

Happy Moon’s Caferağa branch in Kadıköy complements Bahariye Avenue’s lively atmosphere with a rich menu, enhancing the brunch pleasure. On the other hand, Şaşkınbakkal and Caddebostan branches, located at key points on Bağdat Avenue, stand out with breakfast and brunch offerings prepared with quality ingredients.

Happy Moon’s Brunch: Large Portions, Fast Service, and Quality

Happy Group’s flagship brand Happy Moon’s has been known since 1999 for its large portions, quick service, and quality food philosophy. This approach is equally prominent in brunch services.

The menu features carefully selected dishes from Turkish, Italian, Mexican, and American cuisines. Especially rich breakfast plates, freshly made omelets, various toasts and crepes, and beloved Turkish breakfast items like menemen are served in generous portions.

Thanks to the fast service, guests can dine without waiting even during busy weekends, making the brunch experience both practical and enjoyable.

Highlights of Brunch Trends in Turkey

Variety and Creativity: Beyond traditional breakfast, rich menus with international flavors cater to brunch enthusiasts eager to explore.
Social and Comfortable Settings: Venues are designed to accommodate long chats with friends and family.
Accessible Luxury: Brunch is no longer limited to elite places; large chains like Happy Moon’s make it available to all.
Healthy Choices: Organic products, vegetable-focused plates, and special diet menus are increasingly featured.
Convenient Locations and Easy Access: Central neighborhoods in Istanbul are becoming preferred brunch destinations.

Happy Moon’s Branches in Kadıköy and Bağdat Avenue

Happy Moon’s branches in Caferağa, Şaşkınbakkal, and Caddebostan in Kadıköy are popular and easily accessible brunch addresses in Istanbul.

Here, you can enjoy breakfasts and brunches made with fresh ingredients and large portion guarantees reflecting Happy Moon’s overall philosophy. Their fast service ensures a comfortable brunch experience, even amidst weekend crowds.