• 27 October 2025
  • 93

The restaurant industry in Turkey has undergone significant changes in recent years influenced by both local and global gastronomic trends. Increasing urbanization, digitalization, and evolving consumer habits are ushering in a new era of restaurant preferences. Particularly, criteria such as “accessible luxury” and “fast, high-quality service” have become key factors shaping consumers’ choices. At this point, Happy Group reflects Turkey’s restaurant trends comprehensively with its diverse brand portfolio.

General Trends in Restaurant Preferences in Turkey  

The Quest for Fast and Quality Service  

The fast pace of modern urban life directs consumers to venues offering quick service without compromising taste and quality. Especially those who wish to save time during lunch and dinner prioritize both delicious and speedy options. Happy Group’s first brand, Happy Moon’s, leverages extensive experience in this area by offering large portions and fast service under the slogan “Great Happiness,” appealing to a broad audience. Its more than 58 branches in central and various districts of Istanbul such as Kadıköy, Bakırköy, and Üsküdar provide practical and tasty solutions to local visitors.

Accessible Luxury and Wide Menu Variety  

Accessibility in gastronomy means easier access to experience and taste for all segments, not only price affordability. Happy Group brings true accessible luxury to the sector while offering world cuisines through different concepts. Manhattan Cafe provides a cozy environment and unique desserts as a comfortable and enjoyable alternative, while İkon has been offering an elite fine dining experience since 2020. İkon combines elegance and flavor with prestigious branches like Akmerkez, Galataport, and Yalıkavak Marina.

Rising Interest in Far Eastern Cuisine  

Demand for Far Eastern cuisine products such as sushi, ramen, and tempura is rapidly growing in Turkey. Little Buddha meets this interest with offerings prepared by over 170 expert chefs at its Istanbul Akmerkez and Ankara Ankamall branches. Specialties like Corn Tempura and Dynamite Shrimps, alongside a rich sushi menu, provide healthy and delicious alternatives.

Fine Dining and Creative Presentations  

The number of people opting for fine dining restaurants in Istanbul has increased in recent years. The One opened its doors in Kadıköy Suadiye as of December 9, 2024. Offering creative cocktails, carefully selected flavors from around the world, and an aesthetic ambiance, it promises a unique experience. Details such as sculpture art pieces, an open kitchen, and olive trees elevate its style and comfort.

The Role of Happy Group Brands in Trends  

Happy Moon’s: Traditional and Global Together  

Happy Moon’s presents selected dishes from classic Turkish flavors as well as Italian, Mexican, and American cuisines. With a broad product range and presence in many Turkish cities, it reaches diverse audiences. Strategic locations like Istanbul Kadıköy Bahariye, Bakırköy Marmara Forum Mall, and Bursa Parkora Mall ensure constant accessibility.

İkon: Exclusive and Elite  

Icon brings together the most refined tastes from world cuisines with presentation and atmosphere, standing out in rising preferences due to venue and service quality. Its presence in luxury locations such as Akmerkez, Galataport, and Bodrum Yalıkavak secures its popularity among elite customers.

Manhattan: Cozy and Pleasant  

Manhattan, established in 2023, attracts attention with its warm and inviting atmosphere. It especially appeals to visitors who value dessert and coffee culture. Branches like Kadıköy Fenerbahçe Park and Ümraniye Meydan Mall are both central and accessible.

Little Buddha: Innovative Flavors  

With a broad Far Eastern focused menu, Little Buddha attracts those wanting to try sushi sets. Its branches in Akmerkez and Ankamall offer a rich variety of products and lead trends towards healthy and delicious alternatives.

The One: Fine Dining Experience  

The One offers unique moments to gastronomy enthusiasts with innovative and aesthetic presentations in Kadıköy Suadiye. It sees increasing preference among customers who define their own concept.

Factors Driving Restaurant Trends in Turkey  

  • Mix of local and global cuisines: Restaurants offer rich menus with a wide range from Munich to Mexico.
  • Speed and quality: Quick service is essential for time-limited customers.
  • Affordable price-accessible luxury experience: Quality accessible to broad segments.
  • Health and awareness: Increasing interest in vegan, vegetarian, and lighter meal options.
  • Digital reservation and service options: Online reservations and take-away services boost the trend.

Conclusion  

Restaurant preferences in Turkey are evolving around comfort, quality, variety, and innovation. Happy Group brands lead the sector by offering innovation, taste, and service across diverse concepts through an extensive branch network. Strategic branches in Istanbul, Ankara, Izmir, and other major cities provide accessible and enjoyable dining experiences to every user. You too can experience these rising trends with different Happy Group brands and easily find your ideal restaurant that suits your taste and lifestyle.